The examples here reflect my marketing communication writing. To learn more about my book and the articles I’ve written, visit my Books & Articles page.

Email to LSAT test-takers

LSAT email

Rewrote email message to LSAT test-takers, increasing open rate by 13 percent and CTR by 7.45 percent while cutting unsubscribes in half.

University of St. Thomas 2017 State Fair Campaign

State Fair Sins

Created the “State Fair Sins” campaign, featured on the University of St. Thomas’ Minnesota State Fair giveaway and on t-shirts for volunteers at the university’s State Fair booth.

Summer Classes Campaign

Summer Classes Campaign

Rewrote social media ad promoting summer classes at the University of St. Thomas. Increased CTR from .48 to .81 (ad on the left) and .80 (ad on the right).

M.A. in Music Education Ad

MA in Music Education Ad

Print ad targeting piano teachers at the 2017 Minnesota Music Teachers Association conference

Private College Week Headline

Private College Week Headline

University of St. Thomas homepage headline for Minnesota Private College Week 2017

Dougherty Family College Website

Dougherty Family College website sample